Foreign/Cult/Classic: Rebranding Music Box
craft, thought, ambition
Raven Mo is a Chicago-based designer committed to pushing the boundary of typography while building a diverse, bold and inclusive future. As a creative system builder who experiments within interdisciplinary principles, Raven loves exploring unfamiliar territories, constantly challenging and nuancing her creative process with a systematic approach to produce rich and robust works.
Foreign/Cult/Classic is a proposed rebrand for Music Box. It advocates for shattering boundaries and forming communities.
WHAT DID YOU LEARN FROM THIS PROJECT?
My biggest takeaway of this project is the extensive investigation and exhaustive refinement along the way. By using the brand platform as a "North Star", I kept my design relatable to the brand's purpose, character and position. During the research and creative process of this project, I developed a working habit of rapid iterations, and being critical while comparing and evaluating each of my draft. Working through the process of funneling and finalizing, I learned to refine and explore at the same time to ensure that my design touched on as many approaches as possible.
WHAT IS YOUR FAVORITE FONT?
Currently it's Sunset Gothic by Colophon Foundry